Four local companies are semi-finalists in a national Small Business Administration competition for products and services that affect women and families.

The startups in the InnovateHer competition are:

  • Tone-y-Bands of Boca Raton, which developed adjustable wrist weights to improve a cardio and arm-toning workout.
  • Child Rescue Coalition in Boca Raton, which is developing forensic technology for law enforcement. It already provides software tools to track, arrest and convict child abusers.
  • Natural Birth Works in Coral Springs, a co-operative that provides midwife and other services for women.
  • Flat Out of Heels of Miami Beach, a maker of rollable ballet flat shoes.

Tone-y-Bands and Child Rescue Coalition are members of the latest class of entrepreneurial ventures in Florida Altantic University’s Tech Runway program in Boca Raton, which provides $25,000 in funding as well as mentoring and resources to startups.

Tone-y-Bands was born when Janice Haley’s husband was working on the house and said, “I wish I could get more [exercise] benefit out of what I’m doing.” Not finding what they wanted for wrist weights, the Haleys developed their own, Tone-y-Bands, designed to burn more calories. Haley plans to sell Tone-y-Bands to fitness instructors and studio owners, who can sell them to their clients. She also is developing electronic versions of the bands, which could include exercise monitors or other options.

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